Printed media is still very important when it comes to traditional printing and marketing strategies, despite the growing popularity of online marketing techniques, well designed print media is still very much vital to your branding and business.
Over the last 10 years there’s been a dramatic rise in digital publishing and marketing, digital marketing has opened up new marketing channels and techniques, providing businesses with new avenues.
When you use both print and digital marketing tactics to compliment each other, both you and your target audience members will benefit.
Take a look a why print media is still relevant…
Reach a wider audience
As well as reaching your key target audience, printed publications will allow you to capture your readers attention, as well as choose to read magazine or print advertisements, meaning that the document is thoroughly in their hands, providing a total focus. If the reader isn’t multi-tasking or letting the content glide past them on screen, this means that the reader is engaged with the publication for longer.
Well-crafted print media can stand out and make more of a lasting impression, the ability to touch, see and feel a piece of marketing material will help your customers to remember your business and return after they’ve had a good customer experience. Though and time go into printed publications in order to make the final product more relevant for longer periods of time.
Loyal customers help the sustainability of your brand and your business, print materials can go a long way towards helping you build up your customer base.
A loyalty card will also help to reinforce your customer to return, a loyalty card can make your customer feel like they’ll receive a unique benefit from you if they use your custom another time. Although not all businesses may need loyalty cards, providing promotional materials is a good way to build customer loyalty, in true rewarding you with increased business.
Many businesses may employ a wide range of marketing methods, this includes television adverts, digital adverts and print advertisements. While each advertising method has its unique benefits, studies have shown the highest return on investment or all marketing mediums.
The use of print media covers a versatile range of materials, in comparison to digital media, offering its essence in one experience, flat and textureless screen. Print media goes further than this and can be performed on anything from business cards to brochures, USB drive to mugs and even vehicles and clothing. Print media can turn anything into a billboard to promote your business, its products, services and brand.
Why choose printed media?
When it comes to printed stationery for your business, there’s lots of options available to help increase your brand awareness and grown your business. There’s a range of printers out there who can provide you with posters, stationery and banners, whatever you require.