If you’re a business owner, you’ll understand the importance of selling your business and products to the world. Although billboards offer a huge visual to potential customers on the go, whether it be in a city centre, airport or on the side of a bus, despite their size, may not always be the most powerful and impacting promotional element. Printed brochures can really showcase what you have to offer and many businesses use them. In all sizes, colours and fonts, printed brochures can be what you want and show what you want your customers to know about your business and are slowly becoming one of the most reliable and important aspects of promoting your business.
Why You Should Use Printed Brochures
Printed brochures make you real in the eyes of your customers; they give them something to physically hold in their hand and whilst billboards may be eye catching and websites might be convenient, customers relish having printed information in front of them, literally at their fingertips. This also gives customers the freedom to take your brochure away and read it at their own leisure. A huge PLUS in comparison to a bus flying past and having to scrawl your number down on the back of their hand.
As well as being able to include the information you want, written in the style you want, brochures also offer you a lot of freedom in their appearance. You can present your brand the way you want your customers to see it through the paper and materials you use. Thicker pages and high quality card will make your customers see you value luxury and quality. If you’d like to paint your brand in a different light, without using expensive paper or card you can do that too. There’s many reasons why you should use printed brochures and Wotton Printers have the skills and experience to help you moving forward.
Tell a Story
Brochures can be extremely impactful in telling your story and you’ll notice that all sorts of businesses and brands use this to their advantage; from global PLC’s to start up companies looking to get their name out there, brochures can cater to all types of businesses. Where leaflets can give you a lot of information – it’s most often the basic information and the “what you need to know”. Obviously this is crucial because these are the things your customers need to know. With brochures being longer however, you are able to go into more detail, giving your customers an exclusive insight into your business. This also helps it to feel more personal to the person looking to work with you.
Make your brochures clear and easy to read with a neat structure that makes it easy to follow. Your customers will be more likely to take the time to look through it and find it easier to come back to.
Customers like visuals and having a brochure gives you the perfect opportunity to get creative in making a visually attractive brochure which will stand out – before anyone even picks it up. Designing your brochure in a fold out way will also give you a lot of space to provide all the information you need as well as being impact and visually stimulating.
As experts in Brochure Printing, Wotton Printers have decades of experience in printing brochures for local Devon businesses. If you are looking for a FREE QUOTE, make sure you give us a call and speak to one of our dedicated printing team who will be more than happy to give you any extra information you need:01626 353 698