Business cards are one of the most important marketing tools that you will use, as they provide potential customers with an introduction to your business, and to you personally. There are a number of services that offer business cards with generic designs, but it is worth the investment to use business cards that have been well designed. There are six important factors that should be taken into account when designing a business card.
Make Use Of Both Sides
If you only have your business card printed on one side, then you could be wasting valuable space that could contain useful information. For example you could include your phone number and email address on the front of the card, and your postal address on the back where there is more room.
Make The Text Readable
When selecting a font to use on your business cards, it may be tempting to go for an elaborate font. However, the most important thing about the font on a business card is that is it immediately readable, so that when people glance at it they can see what it says. This means that a basic font may be a better choice.
Keep Things Simple
Your business card does not need to contain too much information, usually just a brief introduction to what you do and your contact details will be enough. If you try to include too much on the card, it can appear cluttered, and this may put people off searching through this information to find what it is they are looking for.
Use Quality Paper
If you really want to create a good impression with your business cards then you should opt for high quality paper. While this may be a more expensive option, it demonstrates to potential customers that you do not compromise on quality, a factor that can be important when they are deciding whether they want to do business with you or not.
Choose Colours That Work Well Together
The use of colour is crucial on a business card to attract the attention of the person who is reading it, and to highlight the main pieces of information that you want people to read. However, this will only work if the colours that you have chosen complement each other. If they clash, it can have the opposite effect of the one you want to achieve.