After decades of experience from working in a competitive industry, Wotton Printers have learnt a lot of valuable things. Whether they be print or design related, the things we know have kept our business alive for many years, and allowed us to help so many local businesses with their marketing needs.

When it comes to design, Wotton have worked hard to develop such a great portfolio over the years, where we now feel we are best positioned to give advice. With that being said, we have decided to give you a helping hand, and have listed 4 basic rules that will help you when designing your logo:

1. The Foundation is your Brand

Your logo should represent your brand, so it is important that you keep the brand that you are trying to create in your mind at all times during the design process. Think about the mission statement that you have created for your business. Think about your clients and what you want from them, as well as what they want from you. Once you know exactly what your brand stands for, then you can design a logo that represents this brand effectively.

2. Keep Things Simple

Don’t over complicate your logo with too many different colours, fonts and shapes, unless this accurately represent your brand. You want to keep things as simple as possible, with no more than two different fonts as a basic rule. You might want to choose colours that you feel represent your business, but again there shouldn’t be too many different colours in your logo. The purpose of your logo is to allow customers to easily identify your brand, there are other avenues for providing them with any additional information.


3. Aim High

Your logo should represent a company that is making far more money than yours actually is. This will help to give you the mindset you need to take your company to the next level. By designing a logo that is as strong as a competitor that is at the stage you want to be, you will already be prepared when you turn your business into the success story that you are confident that it will be.


4. You Are Never Going To Please Everyone

You need to accept that not everyone is going to like your logo, whether it is the first logo for your new company, or a change to a logo that you have had in place for a while. Even though you cannot really force anyone to change their opinion, you can help them to understand the reasoning behind your logo through a well managed public relations campaign, which explains why the logo has been designed the way it has, and what it represents.

The Last Rule – Follow These Rules

Following these 4 rules should help you along the way, but if you need any help, we are always at the other end of a line.

Wotton Printers offer in-house design services which includes ‘Logo Design’ – We can work with you to establish your brand, especially if you are a new business, or if you are looking to bring your brand back to life, we can help you with innovation, creative designs that will surely help you to stand out from the crowd.